The cheat sheet

by Katie Ledger on August 27, 2007 · 0 comments

in Uncategorized

I like lists/presentations/books that are short and stick to the point. For all you fans of WOW! – these brand you hints are fab. Tom Peters – short ! 

ONE: PERSONAL BRAND

  1. I am known for (2-4 things). By this time next year, I plan also to be known for (1-2 more).

  2. My current project is challenging me in the following (1-3 ways).

  3. New stuff I’ve learned in the last 90 days includes (1-3 things).

  4. Important new additions to my contacts in the last 90 days include (2-4 names).

  5. My public—local/regional/national/global—“visibility program” consists of (1-2 things).

  6. My principle “resume enhancement activity” for the next 90 days is (1 item).

  7. My resume/CV is discernibly different from last year’s on this date in the following (1-2 ways).

TWO: DEVELOP A ONE-EIGHT OR ONE-FOURTH PAGE YELLOW PAGES AD FOR BRAND YOU

Is it WOW!? What can YOU offer people…summarized succinctly and with flair…that no one else is offering?

THREE: CREATE AN EIGHT-WORD PERSONAL POSITIONING STATEMENT

“If you can’t describe your position in eight words or less, you don’t have a position.” –Seth Godin

I especially like the last one….bit like writing headlines for me – just knew that journalism was going to be useful one day.

 

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