Coffee House Business Blogging

by Katie Ledger on March 1, 2008 · 1 comment

in Uncategorized

Why Blog? It’s a question I often get asked.Usually I say it’s because I can share information and thoughts with other people who may benefit. In return, I get to follow and read some great thought leaders. I also come up on page one when searching for my name or name of my company ( search engines like something new) and it helps you to create a brand and help your customers keep up to date with what you are doing and thinking. SWITCH OFF THE TELLY ( best thing I ever did) AND READ A BLOG ( my advice ). Business Week has an article which explains the benefits of the biggest coffeehouse in the world.

 

”  David Sifry of Technorati ( blog search)  it’s not the growth of the same Web, but an entirely new one. It’s wrapped up far more in people’s day-to-day lives. It’s connected to time. The way he describes it, the Web we’ve come to know is mostly a collection of documents. A library. These documents don’t change much. Try Googling Donald Trump, and you’re more likely to find his Web page than a discussion of his appearance last night on The Apprentice.

Blogs are different. They evolve with every posting, each one tied to a moment. So if a company can track millions of blogs simultaneously, it gets a heat map of what a growing part of the world is thinking about, minute by minute. E-mail has carried on billions of conversations over the past decade. But those exchanges were private. Most blogs are open to the world. As the bloggers read each other, comment, and link from one page to the next, they create a global conversation.

Picture the blog world as the biggest coffeehouse on Earth. Hunched over their laptops at one table sit six or seven experts in nanotechnology. Right across from them are teenage goths dressed in black and thoroughly pierced. Not too many links between those two tables. But the café goes on and on. Saudi women here, Labradoodle lovers there, a huge table of people fooling around with cell phones. Those are the mobile-photo crowd, busily sending camera-phone pictures up to their blogs.

The racket is deafening. But there’s loads of valuable information floating around this cafe. Technorati, PubSub, and others provide the tools to listen. While the traditional Web catalogs what we have learned, the blogs track what’s on our minds.

Why does this matter? Think of the implications for businesses of getting an up-to-the-minute read on what the world is thinking. Already, studios are using blogs to see which movies are generating buzz. Advertisers are tracking responses to their campaigns. “I’m amazed people don’t get it yet,” says Jeff Weiner, Yahoo’s senior vice-president who heads up search. “Never in the history of market research has there been a tool like this.”

 

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{ 1 comment… read it below or add one }

1 Katie Ledger March 21, 2008 at 2:35 pm

many thanks – glad you enjoyed it !

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