To tweet or not to tweet..

by Barrie Hopson on March 5, 2009 · 2 comments

in New Technology

The joy of sharing a blog is that you do not always have to agree with your colleague. Katie continually talks about saving time by not watching TV. That is a legitimate choice and similarly I choose to watch it for movies, sport and comedy mostly – and as a way of relaxing. Katie is experimenting with Twitter. I have looked at it and decided that this would be a total time waste for me. On the other hand I did say about 18 months ago that I would never blog – and now have 2!

Imagine my delight, therefore, today on discovering that Google boss Eric Schmidt has described Twitter as ‘a poor man’s e-mail system’. He made the remark while addressing the Morgan Stanley Technology conference in San Francisco. Of course, it’s not unusual to see tech companies taking a public pop at other platforms (think Microsoft v Apple, or Google v Yahoo). But when you see a chief exec attacking a newer technology, they always seem at risk of sounding like an out-of-touch old fuddy-duddy. Think of all the myopic technophobes who must have written Google off originally as ‘a poor man’s library’.

The difference is that as technology progresses, the appeal of each new platform for users and investors alike, seems increasingly slight. Twitter is no different, and has proven as divisive as any other social networking tool. While many leapt into using it religiously, and the papers began playing up celebs’ inane Twitter habits, the vast majority still see a tool based on sending the world 140-character messages about what you’re doing or thinking right now as a total waste of time. Excuse me while I go and put the telly on!

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{ 2 comments… read them below or add one }

1 Jo Jordan March 5, 2009 at 9:17 am

Come now, try it for a month!

You must also remember that Eric Schmidt is an accountant. Most of his stories are about not getting it until he did.

Twitter has changed the ecology of the internet. It is no longer acceptable to send interrupt marketing or messages on email. You are expected to use Twitter and because blatant marketing is so obvious there, you will be defollowed in a second and possibly blocked for spam.

Email is now reserved for important messages that are private and absolutely cannot be transmitted in 140 chars. Anyone breaking that rule is blocked by me immdediately.

Rules have changed and I would say any portfolio worker will be tweeting. They need to do their own marketing and to do that they need to be aware of what is happening in the world.

Anyway you get the news 20 to 30 minutes before BBC can deliver it. So save yourself your license!

2 Barrie Hopson March 5, 2009 at 2:58 pm

You’re very persuasive Jo. I just have a book to finish first! Then I promise I will give it a go. Apparently I already have 3 followers. I hope they have someone more interactive to follow as well…

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