In the chapter in our new book which relates to My Brand we quote from a seminal article by Tom Peters in Fast Company magazine in 2007. This is so important for all workers and especially portfolio workers we wanted to reproduce more fully what he had to say about loyalty. Remember this was before the recession and we argue than one of the after effects of this recession will be a major change in employees attitudes to work.
“Everyone is saying that loyalty is gone; loyalty is dead; loyalty is over. I think that’s a bunch of crap.
I think loyalty is much more important than it ever was in the past. A 40-year career with the same company once may have been called loyalty; from here it looks a lot like a work life with very few options, very few opportunities, and very little individual power. That’s what we used to call indentured servitude.
Today loyalty is the only thing that matters. But it isn’t blind loyalty to the company. It’s loyalty to your colleagues, loyalty to your team, loyalty to your project, loyalty to your customers, and loyalty to yourself. I see it as a much deeper sense of loyalty than mindless loyalty to the Company Z logo.”