Do you have problems finding focus in your work? Some provoking thoughts from Hannah Morgan.
Focus can be short, clumps of time, when you work exclusively on one project, idea, campaign, target. This prevents the need to switch back and forth between different and frequently unrelated thoughts.
Certainly a challenge for me – as Barrie will attest 🙂 This is a real issue for people with portfolio careers. We like to think we can multi task but as Dr John Medina points out in Brain Rules – it can’t be done. We have to “check out” of one task and “check-in” to another. This can be done very quickly but it throws out our thinking and makes it hard to focus and thus achieve.