Seth Godin claims we were all brainwashed to believe that we have to have a job to earn a living!

by Barrie Hopson on January 13, 2010 · 0 comments

in New ways of working

After my diatribe against aspects of the public sector yesterday I have had quite a few emails – all of which were even more critical than me!  So it was with great interest when I came across Seth Godin’s manifesto on http://changethis.com.  This is a site dedicated to people wanting to promote strong views on subjects. Seth’s outpouring is all about our concept of jobs.

“Years ago, when you were about four years old, the system set out to persuade you of something that isn’t true.  Not just persuade, but drill, practice, reinforce, and yes, brainwash.

The mission: to teach you that you’re average. That compliant work is the best way to a reliable living. That creating average stuff for average people, again and again, is a safe and easy way to get what you want.  Step out of line and the system would nudge (or push) you back to the center. Show signs of real creativity, originality or even genius, and well-meaning parents, teachers and authority figures would eagerly line up to get you back in line.   Our culture needed compliant workers, people who would contribute without complaint, and we set out to create as many of them as we could.   And so generations of students turned into generations of cogs, factory workers in search of a sinecure. We were brainwashed into fitting in, and then discovered that the economy wanted people who stood out instead.

When exactly were we brainwashed into believing that the best way to earn a living is to have a job?

I think each one of us needs to start with that.”

I would be interested in getting views on this topic……

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