Gems from Chris Brogan: the 12:1 rule

by Barrie Hopson on July 3, 2010 · 0 comments

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I did say after I had posted the interview with Chris that I would also pass on some of the things that I learned from listening to him at his ‘unconference’ at Doncaster College. He was very clear that to maximise one’s own impact and image that it is always best to promote others – like I am doing here I guess? His only rule of thumb was that he liked to promote other people 12 times more than he promoted himself.  So  do look at his website

He also passed on a quotation that I had never heard before but which I really liked – and will of course quote from now on. It is from William Gibson, the science fiction writer, who apparently coined the name – ‘cyberspace’:  “The future is already here – it is just unevenly distributed”.

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