Marketing and physics – what?

by Barrie Hopson on September 6, 2010 · 0 comments

in Marketing

Physics and marketing don’t seem to have much in common, but Dan Cobley, the marketing director of Google, is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

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