What’s Your Personal Brand’s Irresistibility Factor?

by Barrie Hopson on November 14, 2010 · 3 comments

in Brands,New ways of working,The Book

penguinsThis is the title of an article by Mary van de Wiel to be found on Dan Schawbel’s website.  Dan is one of the leading personal branding writers and communicators. I was especially attracted to this as it refers particularly to students and what they can do to develop a personal brand and indeed to recognise business possibilities. Last week I talked to around 100 researchers from UK Universities, all of whom were on short term and/or fixed contracts. It was organised by Vitae who are taking a lead in setting up staff associations to help researchers in their own career development. You will not be surprised to learn that I was talking about portfolio careers as a real alternative to the traditional career paths promoted by our parents, society in general and especially by Universities who have a tradition of life long job security. That is all changing rapidly now of course – as you know.

Having a drink and nibbles (another name for networking)  afterwards it became very clear that there is a huge anxiety about self promotion, networking and the idea of developing a personal brand. I had tried to explain that they will have a brand anyway so they had better start to control what it looks like. The slide that I showed them here gave them the challenge of deciding whether or not they wanted to be a penguin or a penguin that stood out. What is your answer for yourself? Our book of course has a whole chapter on this question.

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{ 3 comments… read them below or add one }

1 Mary van de Wiel November 14, 2010 at 1:34 pm

Hi Barrie, thanks for the ‘thumbs up’ on my article posted today on Dan’s amazing site! Am thoroughly enjoying looking at your work and site — what remarkable work you and Katie are doing: Kudos. Look fwd to staying connected, Mary

2 Barrie Hopson November 15, 2010 at 12:01 am

Great to hear from you Mary and now of course I have had a good look at your own site. Loved the pocket history and am fascinated to learn more about the lipstick!
Barrie

3 jiska November 16, 2010 at 7:58 pm

Completely pleased I discovered this website. These initiatives, supports with testing, websites and stories, helps me to create more support for my faith: authentic personal branding as a key element for sustainable, effective and happy life.
Do you like my website? http://www.urbrand.nl
Bizarre but true: I also used the penguins as symbolism for my business relationships.

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