I have just spent 2 days at the fantastic Yorkshire Mafia conference at the Royal Armories in Leeds. Over 2000 people, great speakers and forums, 150+ stands and all for free. The experience simply reminded me of the joys and horrors of networking events so it was an apposite coincidence when I saw Andy Lopata’s recent video in which he distinguishes between selling and networking. Andy is always good value so look and remind yourself of what not to do.
The difference between networking and selling
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