Now you get to the very difficult issue of how polite, formal, matey, endearing, solicitous or cheeky you are going to be. Whenever I discuss this with people there are usually hilarious stories, lots of embarrassment, much nervousness and an overriding uncertainty. These days of course many smartphones and the iPad even allow you to create a range of sign offs to stop you having to type it all out. So you had better get your strategy sorted out and also ensures that it is consistent with your brand.
So how do people sign off their messages to you. With best wishes. Best wishes. Very best wishes. Kind regards. Warm regards. Regards. With regards. Yours. Cheers. Thanks. Many thanks. Yours ever. Do you also get little emoticons attached?
Then of course comes the x or xx or even xxx. If you wish to add hugs you then get oxo or even oxox. Get this one wrong and you really can get into trouble! Who is the first to add a x? Are you going to risk it? You send it and there is no x on the return email. Do you continue to see if there is a change of heart? How many rejections do you take?
In the last few centuries of proper letters we only needed to have yours faithfully or yours sincerely. And any x’s were there because of love not just because you had met someone the day before and decided to be informally matey. Personally I never get an x from a man but I do get ‘love’ sometimes – usually, but not always, from close male friends.
In the internet stratosphere signing off your email can be a nightmare of decision making. And it continues to get more complicated.