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From the category archives:
Brands
As you know from time to time we like to feature some of Hugh MacLeod’s drawings on this site as he contributed a dozen for our book. Usually we just publish the drawing but this time I have taken his words too which were stimulated by Steve Job’s oft quoted expression.
“It was always Steve Jobs’ [...]
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Scary but true according to the research quoted by Tom Peters.
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…….which is why in our book we talk a lot about how important it is to define your passions, tell your story and communicate it to the appropriate audiences. This recent TED talk by Jamie Oliver, fascinating in its own right, is a wonderful example of how to communicate effectively when you are driven by [...]
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I was recently contacted by Bill Vicks who is a portfolio worker and amongst other things has a site called BoomersNext Step.com. Bill interviewed me about the work that Mike and I have been doing relating to the over 50’s and it kind of moved over into the work that I have and currently [...]
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Brand You : Personal Branding
After Seth Godin’s impassioned plea to us all to develop our own brand I came across this interesting presentation thanks to Hannah Morgan’s blog. Bit long but you can skip through quickly and it is worth a look.
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We often get asked just why we quote Seth so much on this site. Easy – he is so opinionated and whether or not you agree with him he always stops you in your tracks and makes you think. This TED talk is another example of this as well as being succinct and amusing. There [...]
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Some good corporate advice here from Dan Schawbel. How to brand yourself without alienating your company.
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