From the category archives:

Brands

Tweet I have to admit that I am not exactly at the forefront of social media when it comes to furthering project opportunities. As I reported in my last post I have been working for much of the past year in writing a learning programme to help people to design a retirement that they love. […]

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Tweet In mentoring someone recently this highly debatable topic came up. Your email represents a crucial aspect of your brand. So what does it say about you? How much thought have you put into it.  I have at least 6 signatures that I can choose from according to the aspect of myself that I wish […]

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Tweet In our book we talk about the fact that today ‘google me’ is the new business card. And that was 3 years ago? But clearly there is still a role for business cards but for goodness sake really think through what they are saying about your brand. Look at some outstandingly creative cards that […]

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Do you have presence?

by Barrie Hopson on December 12, 2012 · 0 comments

in Brands

Tweet Portfolio workers more than most have to sell themselves and more often. We hear and read a great deal about developing your personal brand but almost certainly part of your brand will revolve around whether or not you have ‘presence’. But what is it? We all know  it when we experience it. My good […]

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Tweet At this time in the New Year many portfolio workers will be hoping that they will be given opportunities for saying ‘yes’! However, as your career develops it does become an increasing problem and so we are delighted to welcome another guest poster. Jennifer Holloway is  one of the best consultants that I know […]

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Tweet As our book is based all around answering this question and I talk about this to groups rather a lot I was intrigued to come across Marianne Cantwell’s advice on this in a stimulating and fun video on her Free Range Humans website. It has also led to an interesting discussion on our portfolio […]

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Tweet Hugh started talking about it way back – well it seems like at least 8 years ago with his Global Microbrand. I was asked by HP recently to talk to a select audience of small business owners about some things to think about in branding their businesses. Here are the slides. Lots of reasonably […]

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Tweet This is a beautiful video that expresses concisely the power of words. So many portfolio workers rely on communication to get us work, to deliver work and to review our work. Networking in particular though crucial we argue to every worker is especially vital to us. Enjoy! And be creative.

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Tweet Marie Claire dress for success top tips…..

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Tweet I am spending  more time with people in ” the digital space” as the groovy cats like to call it. Working with individuals and brands who want to understand and interact with their customers and potential customers. Regardless of the type of media; broadcast, digital, print or outdoor, I believe it all comes down […]

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