We all have one. Many of us have more than one. This is your most effective way of delivering your brand every day. Are you making the most of it? Look at an article in Fast Company magazine that gives tips on now to maximise your band in this way. It certainly got me to [...]
Fascinating discussion started up on our portfolio careers Linkedin group by Rachel Brushfield around how easy is it for a portfolio worker to create a personal brand that works cross ALL strands of one’s career? When we interview portfolio workers we do of course find many for whom it is possible to identify a common [...]
This was the heading of an interesting new discussion started up on our portfolio careers linkedin group by Rachel Brushfield. We all have to fact this issue – hence the title of our book. Have you practised your answer or indeed answers to the dreaded question, “And what do you do?”
Hugh started talking about it way back – well it seems like at least 8 years ago with his Global Microbrand. I was asked by HP recently to talk to a select audience of small business owners about some things to think about in branding their businesses. Here are the slides. Lots of reasonably obvious [...]
This is a beautiful video that expresses concisely the power of words. So many portfolio workers rely on communication to get us work, to deliver work and to review our work. Networking in particular though crucial we argue to every worker is especially vital to us. Enjoy! And be creative.
StartUp Britain is a new campaign which hopes to inspire people across Britain to start and grow a business.
( A note from Oli Barratt)
A group of 8 (me, Rajeeb Dey, Richard O’Connor, Emma Jones, Michael Hayman, Jamie Murray Wells, Lara Morgan and Duncan Cheatle sat down to think about what would be practical, useful and [...]
We keep on telling people that they should be as googleme is the new business card. And LinkedIn’s CEO Jeff Weiner just announced that the professional network has now reached 100 million users worldwide. We keep hearing stories about the value of this online networking system. There are other interesting possibilities about too and we [...]
I am spending more time with people in ” the digital space” as the groovy cats like to call it. Working with individuals and brands who want to understand and interact with their customers and potential customers. Regardless of the type of media; broadcast, digital, print or outdoor, I believe it all comes down to [...]
More Personal Brand thoughts – (also follow the pop up that comes into the bottom right hand of the hyperlinked Brand page.)….and another wonderful cartoon from Hugh. As my good friend and mentor Mike Pegg says, ” take the best – leave the rest”. I will return to this topic, just warming up….
Peter Osborne has started a very interesting discussion on this topic on our linkedin portfolio careers group. He also has a fuller posting in which he discusses these 8 ‘lessons’ that he has learned. I was particularly interested as a couple of weeks ago I did a keynote speech specifically on portfolio careers for the [...]