From the category archives:

Marketing

Tweet We have used infographics from our creative friends at http://www.maximillion.co.uk/event-management/social-superheroes-present-event-marketing before and this was one I really liked as it emphasises all the options you should be thinking through for marketing an event or anything else for that matter. Hope you enjoy it and thanks to Clare Maximillion for sending it to us.  

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Tweet Networking – the joy and the bain for a portfolio worker. I would argue that this a life skill not just for all portfolio workers but for all paid and non-paid workers and on my high horse would claim that whover you are you need to  know how to do this. If you can […]

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Tweet I have to admit that I am not exactly at the forefront of social media when it comes to furthering project opportunities. As I reported in my last post I have been working for much of the past year in writing a learning programme to help people to design a retirement that they love. […]

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Tweet In our book we talk about the fact that today ‘google me’ is the new business card. And that was 3 years ago? But clearly there is still a role for business cards but for goodness sake really think through what they are saying about your brand. Look at some outstandingly creative cards that […]

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Tweet I am regularly asked this question after presentations about portfolio careers. Remember portfolio workers probably have the most experience of looking for work and projects so find themselves regularly having to sell themselves. I usually quote the fact that recently LinkedIn made it possible for their 150 million users to add their “Volunteer Experience […]

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Tweet I know many portfolio workers who do promote one or more of their roles on exhibition stands from time to time. When I ran Lifeskills International we exhibited in the UK and abroad a few times each year and I was always staggered to observe the behaviour of some of the other exhibitors. Our […]

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Tweet I have just spent 2 days at the fantastic Yorkshire Mafia conference at the Royal Armories in Leeds. Over 2000 people, great speakers and forums, 150+ stands and all for free. The experience simply reminded me of the joys and horrors of networking events so it was an apposite coincidence when I saw Andy […]

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Tweet A long running joke between Katie and me has been that as an ex-tv journalist and newsreader she has always had the most professional looking photos of herself available – and still does. I have made do with some pics that my wife took in our dining room at no cost whatsoever. The difference […]

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Tweet We all have one. Many of us have more than one. This is your most effective way of delivering your brand every day. Are you making the most of it? Look at an article in Fast Company magazine that gives tips on now to maximise your band in this way. It certainly got me […]

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Tweet Fascinating discussion started up on our portfolio careers Linkedin group by Rachel  Brushfield around  how easy is it for a portfolio worker to create a personal brand that works cross ALL strands of one’s career? When we interview portfolio workers we do of course find many for whom it is possible to identify a […]

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