From the category archives:

Marketing

Interesting way to promote your business and also to get material for a new book. With what you hear from us continually about the future of work and jobs you will understand that we are interested to see if Scott Gerber has a new take on the notion of a ‘real job’.

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As we always say it is always good to expose yourself to a new experience – even if it involves getting up at 6am – I am an owl not a lark. Interesting challenge in that you are given every daily newspaper 30 minutes before going live and you have to work out just what [...]

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I’m always up for that so was delighted to receive an invitation to review the morning papers on the Radio Leeds breakfast show with Graham Liver (that’s him in the middle) from 8-9am this coming Saturday. I’ve always fancied the “I’ve got news for you” hat so although not national this will do for a [...]

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We talk a great deal in the book about how to market yourself and I was reminded this morning of an excellent posting from Seth earlier this year on his blog which succinctly summarised the new approach to marketing.
Read and absorb.
“First, ten
This, in two words, is the secret of the new marketing.
Find ten people. Ten [...]

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