From the category archives:

Marketing

Tweet This was the heading of an interesting new discussion started up on our portfolio careers linkedin group by Rachel Brushfield. We all have to fact this issue – hence the title of our book. Have you practised your answer or indeed answers to the dreaded question, “And what do you do?”

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Tweet Hugh started talking about it way back – well it seems like at least 8 years ago with his Global Microbrand. I was asked by HP recently to talk to a select audience of small business owners about some things to think about in branding their businesses. Here are the slides. Lots of reasonably […]

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Tweet This is a beautiful video that expresses concisely the power of words. So many portfolio workers rely on communication to get us work, to deliver work and to review our work. Networking in particular though crucial we argue to every worker is especially vital to us. Enjoy! And be creative.

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Tweet StartUp Britain is a new campaign which hopes to inspire people across Britain to start and grow a business. ( A note from Oli Barratt) A group of 8 (me, Rajeeb Dey, Richard O’Connor, Emma Jones, Michael Hayman, Jamie Murray Wells, Lara Morgan and Duncan Cheatle sat down to think about what would be […]

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Tweet We keep on telling people that they should be as googleme is the new business card. And LinkedIn’s CEO Jeff Weiner just announced that the professional network has now reached 100 million users worldwide. We keep hearing stories about the value of this online networking system. There are other interesting possibilities about too and […]

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Tweet I am spending  more time with people in ” the digital space” as the groovy cats like to call it. Working with individuals and brands who want to understand and interact with their customers and potential customers. Regardless of the type of media; broadcast, digital, print or outdoor, I believe it all comes down […]

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Tweet More Personal Brand thoughts – (also follow the pop up that comes into the bottom right hand of the hyperlinked Brand page.)….and another wonderful cartoon from Hugh. As my good friend and mentor Mike Pegg says, ” take the best – leave the rest”. I will return to this topic, just warming up….

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Tweet Peter Osborne has started a very interesting discussion on this topic on our linkedin portfolio careers group. He also has a fuller posting in which he discusses these 8 ‘lessons’ that he has learned. I was particularly interested as a couple of weeks ago I did a keynote speech specifically on portfolio careers for […]

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Tweet That is the enticing invitation that I received this morning from the people at Hubspot. You can download it as a PDF or listen to the interviews. A lot of redundancy but some very good tips. You will recognise many of the 60 contributors as they contain most of the really successful bloggers.

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Tweet Physics and marketing don’t seem to have much in common, but Dan Cobley, the marketing director of Google, is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

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