10 Steps to Creating a Portfolio Career
From the category archives:
Getting You Heard
1. Step away from your computer! Start analogue.
2. Think AUDIENCE – what are they like? Audience Map.
3. BIG MESSAGE – taking audience FROM > TO
4. content on stickies…. Or write longhand first
5. Create a story and flow (information NOT EQUAL to story)
6. Visualise the story – simple storyboard
7.signal to noise ratio ( turn [...]
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In a former lifetime, I used to work in the ITN building where they produce News at Ten. The Editors were always kept busy writing inspired (not to be confused with inspiring) headlines. My headline is “getting you heard”. Barrie’s is ” helping people become architects of their future”. What’s yours?
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The debate continues on our Linkedin pages with our portfolio careers group. Fascinating examples and stories of how people feel about their portfolio careers and how they announce their career pattern to others. Have a look and please join in the debate. There are now well over 300 members of this group and from a [...]
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Hugh started talking about it way back – well it seems like at least 8 years ago with his Global Microbrand. I was asked by HP recently to talk to a select audience of small business owners about some things to think about in branding their businesses. Here are the slides. Lots of reasonably obvious [...]
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This is a beautiful video that expresses concisely the power of words. So many portfolio workers rely on communication to get us work, to deliver work and to review our work. Networking in particular though crucial we argue to every worker is especially vital to us. Enjoy! And be creative.
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I am spending more time with people in ” the digital space” as the groovy cats like to call it. Working with individuals and brands who want to understand and interact with their customers and potential customers. Regardless of the type of media; broadcast, digital, print or outdoor, I believe it all comes down to [...]
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As you know we love to receive stories about people who have opted for a portfolio career and I came across David’s through Google Alerts on the Recruiter site. I asked David if we could use it as a guest posting here so read his story below.
“The portfolio career is not a new concept. Charles [...]
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We did a posting recently on the thorny issue of when can one use photos garnered from the internet to spice up blog postings or presentations. You need to understand the concept of creative commons and once you have then here are 6 sites that we use to get free photos and artwork – admittedly [...]
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I just came across this fascinating TED talk by Harvard professor Larry Lessig, one of the foremost authorities on copyright issues, with a vision for reconciling creative freedom with marketplace competition. So what has this got to do with portfolio careers? Many portfolio workers, including us, who currently have 5 websites between us, constantly have [...]
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Meet Milo…the virtual human that reacts to a person’s emotions, body movements and voice. (Please watch the video.)
Designed to be used with Microsoft’s Xbox 360 Kinect – its a new revolution in story telling says its creator Peter Molyneux. ”His mind is in the cloud. As millions of people use it Milo will get smarter”.
And [...]
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