The Wisdom of Seth Godin

I assume that many of you will be familiar with Seths books which are especially pertinent to entrepreneurs, the self employed and of course portfolio workers. I get his daily thoughts emailed to me and you can too by going to  . Clearly with this daily imperative not every one of his thoughts strike a cord with me but the hit rate is amazingly high. Having been in 2 large meetings recently this post of his had special resonance and certainly will be something I will consider for the future.

Let’s go around the room”

‘If you say that in a meeting, you’ve failed. You’ve abdicated responsibility and just multiplied the time wasted by the number of people in the room.

When we go around the room, everyone in the room spends the entire time before their turn thinking about what to say, and working to say something fairly unmemorable. And of course, this endless litany of ‘saying’ leads to little in the way of listening or response or interaction or action of any kind.

The worst example I ever saw of this was when Barry Diller did it in a meeting with 220 attendees. More than two hours later, everyone in the room was bleeding from their ears in boredom.

Leaders of meetings can do better. Call on people. Shape the conversation. Do your homework in advance and figure out who has something to say, and work hard to create interactions. Either that or just send a memo and cancel the whole thing. It’s easier and probably more effective.’

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